‘Tis the Season to Sell: 6 Reasons You Shouldn’t Take Your Home Off the Market for the Holidays
As we careen at warp speed toward Thanksgiving, Christmas, and all of the joyous festivities in between, you might be tempted to take your home off the market—or hold off on listing it—until after the new year. After all, you’re swamped with cooking, shopping, and decorating, and the last thing you need is a bunch of potential buyers traipsing through your house, right?
Wrong. It’s a big mistake to either remove your home from the market during the holiday season, or to not put your home on the market if you’re getting ready to sell.
Why? The first reason is painfully obvious: Your house can’t actually sell if it’s off the market. Leaving your home on the market is the right choice. Sure, people are busy, but wouldn’t you rather see people in your house when it’s messy with baking in the kitchen than miss the house? Let somebody else take their house off the market and miss out!
In fact, this time of year can actually be ideal for selling. Here’s why.
1. Your listing will rise to the top
If homeowners in your hood take a break from the market because they don’t want to bother keeping their properties in show-ready condition over the holidays, that makes for reduced inventory. And that means buyers who are actively searching will be more likely to uncover your listing.
During the busy spring market, for example, you have way more competition than during the holidays. So you’re much more likely to get your home sold when you’re not competing with more potential sellers.
2. Your house looks (and smells) amazing during the holidays
With festive greenery, the sweet aroma of cookies baking, and a warm fire in the hearth, you’ve got built-in ambiance—meaning you can appeal to buyers’ senses in a way that you can’t during other times of the year. With that nice, homey feeling, homes tend to show a lot better during the holidays, while making people feel really good. Plus, chances are good you’ll tap into some buyer sentimentality: During the holidays, we tend to feel nostalgic about family, home, and memories. That can cause a nesting instinct to kick in—and that often results in a sale.
Don’t go overboard with decorations, though. Even though it’s the holidays, you still don’t want too much clutter. And remember: Buyers need to imagine their furniture in each room, so avoid blocking important selling features such as large windows and fireplace mantels. And if you live in a colder climate, be sure walkways and stairs are always shoveled clean, and turn your thermostat up before each showing to keep things toasty. When you walk in and it’s warm and cozy, that helps in the selling process.
3. Holiday buyers aren’t messing around
Yes, things typically slow down in the weeks leading up to the holidays. But there are still people actively looking for homes and ready to pounce—or those who just entered the market on a short timeline and need to buy fast.
The people who are out there looking at homes during the holidays are serious buyers. And in areas where you have bad weather, these buyers are going to weather the storms—pun intended—to visit your property. Potential buyers who take the time to set up home tours during the holiday season are also more motivated to move forward if they like what they see. These are not tire-kickers just looking around because it’s fun; those are all weeded out.
4. Families often search during school breaks
Speaking of serious buyers: Relocating families often capitalize on the holidays as a time to move without tumult on the kids. They want to find the right property, have stress-free negotiations, and get their brood settled before school starts up again in January. It’s a good time to show your house to people from out of town.
5. It can be easier to close a transaction in December
Buyers can often get their loans processed and approved faster in November or December than they would in the traditionally busy spring months. It all comes down to the holiday slowdown: Fewer home sales are on deck to process, plus lenders are motivated to close deals before the end of the year.
6. The holidays give you a chance to adjust your selling strategy
If your home’s been languishing on the market for several weeks—or months (eek!)—you might be feeling antsy. Maybe the best solution is to take it off the market and try again after the new year.
Fight the urge! You’re better off staying the course and using this slow time to tweak your selling strategy. Would home staging draw in buyers? Do you need to tackle that paint job you’d been putting off? Should you reassess your asking price?
Generally, the reason a house does not sell is because it’s not priced right, and if it’s been sitting on the market, nothing will change over a 30-day period if you’re pricing it the same. You’re much better off getting the price in line with where it should be, and leaving it on through the holidays.
If you are on the fence about listing your home this season, call me, let me walk you through your options. I’d love to talk to you personally about your real estate needs. Norma – 469-450-2559
The Difference an Hour Will Make This Fall [INFOGRAPHIC]
Click the image to download.
Every Hour in the US Housing Market:
- 596 Homes Sell
- 278 Homes Regain Positive Equity
- Median Home Values Go Up $1.20
Like your mother always told you, you don’t ever want to play with fire.
Fireplaces should be inspected and/or swept once a year to prevent fire damage and to keep your home safe.
To be sure that all of your systems are in working order and operating as they should, it is recommended that homeowners get an annual chimney inspection. The specialist will generally open and adjust your damper, caulk the flashing on the roof if needed, and clean & adjust the fireplace screens & doors. They will also generally check the condition of the chimney spark arrestor and clean the fire chamber. Most chimney sweep companies will put you on an annual inspection plan once you work with them. During this inspection they will tell you if it’s time to sweep. Many homeowners opt to have a chimney cleaning done every year as well at this time, especially if they use their fireplace on a regular basis.
Don’t delay, get your fireplace inspection scheduled before the cold weather hits!
For those of you who own multiple properties – vacation homes, lake homes, second homes, rental properties – real estate taxes can become an issue. Here is a brief discussion on real estate taxes to take to your tax accountant or attorney when you prepare for this years taxes:
Are there any income tax benefits to owning multiple homes in the U.S.?
Extra residences are not often a huge benefit or tax haven for investments, according to William Kambas, a partner at Withers, an international law firm with offices around the world.
Property taxes are due on each property, but owners can save when filing their federal income taxes. For starters, state and local property taxes on second homes are still deductible from one’s federal income returns, according to Mark Stone, a partner at New York City-based firm Holland & Knight.
The same goes for mortgages, although the Tax Cuts and Jobs Act of 2017 limited both of these. (The tax changes are in effect for the period between Dec. 31, 2017 and Dec. 31, 2025, although Congress is considering making them permanent.)
That means $10,000 of one’s combined property taxes for all residences is deductible, he said. However, keep in mind that state and local income taxes are also included in that bucket. And up to $750,000 in mortgage interest, again, for one an owner’s principal residence and one additional residence is also deductible.
For rental properties, there are additional tax benefits, Mr. Kambas said. To qualify, the home must be rented out for more than 14 days a year, or 10% of the total days it is rented, whichever is greater. So if an owner spends 30 days a year at a residence, he or she must rent it for 300 days or more to qualify for the deductions, according the IRS.
Then, “the expenses of doing business will be deductible,” he said. That includes travel to do work on the home or to show it, costs of advertising the property and other activities that benefit the business.
Maintenance, cleaning, professional fees and insurance, utilities and common charges are also deductible, Mr. Kambas added.
If owners are operating multiple homes as a business, they are likely eligible for a 20% qualified business income deduction. The company needs to be set up as a sole proprietorship or through a limited liability company, partnership, S corporation, trust or estate, according to the IRS.
LLCs are most commonly used by real estate investors. Those businesses do not pay income taxes; the tax is instead passed through to the owner or owners of the company. For individuals with less than $157,500 of income (or less than $315,000 of income for couples), there is a 20% deduction. So the owner ends up only being taxed on 80% of the income from that business.
For those with a higher income, the taxes are a bit more complicated. Individuals making more than $207,500 ($415,000 for couples), can deduct either the lesser of 20% of the qualified business income, or the greater of 50% of the W-2 wages paid from the business; or 25% of the W-2 wages paid from the business, plus 2.5% of the unadjusted basis of the qualified property, according to the IRS.
Either way, the owner is taxed at his or her individual rate, not the corporate rate.
Many real estate investors buy property under an LLC for that reason, but Mr. Kambas warned that it is a “highly scrutinized area by the IRS.”
Article originally published by Mansion Global 2018.